Prediction Markets: What They Are and How They Differ From Sports Betting
“I think it’s an extension of the road that we’ve navigated with regulators for the last seven years,” Matt King, CEO of Fanatics Betting & Gaming, said. But for sportsbooks, getting into prediction markets means trying to carefully navigate their relationships with state regulators. People in states without legal sports betting can and have turned to prediction markets in growing numbers.
For consumers, you would be forgiven for noting that the essential user experience of prediction market platforms, with respect to sports contracts, bears a very strong resemblance to the sports gambling apps you are familiar with. ’ That’s pretty important, so we’ll go ahead and list that anyway.” So we get a huge pool of suggested markets, and then we have a dedicated team called the Markets Team that takes this big pool of suggestions and evaluates what should go from suggestion to actual listed market. “We source suggestions from a tool on the site called Market Builder, where people can suggest markets; we source them from our Discord channel; we source them from Twitter; we source them from employees.
It took a while, but most of the operators are now up to speed on live betting options. Live betting best offshore sportsbooks is getting more and more popular by the minute in the United States and operators are keeping up. Millions of bettors around the country have the utmost confidence in other top-tier sportsbooks too, including BetMGM or Caesars. Right now, FanDuel takes the cake for its sleek design, generous promotions, and the consistency of its product. The platform offers an enormous selection of betting markets, creative promotions, and some of the best parlay and futures options in the industry. Betting on elections is strictly prohibited across the U.S., even though it’s allowed in countries like Canada and the U.K.
NRL player props are currently available from select AU bookmakers, including Sportsbet, Ladbrokes, TAB, Pointsbet and Betr AFL player props are currently available from select AU bookmakers, including Sportsbet, Ladbrokes, TAB, Pointsbet and Betr For updates on new markets and other features, check out our Twitter page. For the most up-to-date list of available markets by each bookmaker, query the markets endpoint. FanDuel is the most popular sportsbook in New York, capturing approximately 48% of the state’s online sports betting GGR.
Because of their variety and specificity, performance markets can attract more experienced bettors and help differentiate the overall sportsbook offering. However, they also require reliable data feeds and precise settlement logic, as they depend on accurate tracking of in-game statistics. For operators, performance markets are a key tool for expanding market depth and increasing user engagement. Asian handicap removes the draw and offers two outcomes, often including lines that can result in a refund if the adjusted result is level (e.g., -1.0). For example, if Team A is significantly stronger, a handicap like Team A -1.5 means they must win by at least two goals for the bet to succeed. These types of betting markets are used to balance matches where there is a clear difference in strength between two teams or players.
If your bet settles as a loss, get the stake of the eligible wager back, up to $1,000. Terms, including FanCash terms apply-see Fanatics Sportsbook app. New customers in AZ, CO, CT, DC, IA, IL, IN, KS, KY, LA, MA, MD, MI, MO, NC, NJ, OH, PA, TN, VA, VT, WV, or WY (excl. NY). “We believe what’s happening in prediction markets is sports gambling. Kalshi and Polymarket were the disruptors, but sports betting companies and even fantasy sports companies are joining in, as well as investment apps like Robinhood. But in terms of action on an individual event, Such said that the biggest events are financial ones, and entertainment is a growing area.
Further, the sports betting market has begun to capitalize on the opportunity through eSports betting which in turn influences the sports betting market adoption trends. In 2025, the fixed odds wagering segment held a sports betting market share of more than 25%, while the eSports betting segment is expected to secure a significant CAGR of 14.8% in the sports betting market during the forecast period. The sports betting market is also influenced by the adoption of sports betting through video streaming and instant messaging services, as well as changes in the regulatory landscape of the sports betting market. As a result, the rise of machine learning might be a boon to the global sports betting market during the forecast period.
Combined with FanDuel, the two operators control about 78% of all legal sports betting revenue in the United States. DraftKings holds approximately 34% of the US sports betting market by GGR. FanDuel holds approximately 44% of the US sports betting market by gross gaming revenue (GGR) as of Q1 2026, making it the largest sportsbook operator in the country. The diversity of operators in New Jersey has made it a benchmark for consumer-friendly market structure. Smaller operators have struggled to compete on customer acquisition costs, which industry analysts estimate at $300–500 per first-time depositor. In 2020, the top three operators (FanDuel, DraftKings, BetMGM) held approximately 78% of the market combined.